Shopify merchants with customized storefronts
Shopify Custom Themes and Apps Crawlability and Canonical Identity Audit
Check whether public product states can be discovered, revisited, and consolidated without contradictory URLs.
Map every product URL state
List canonical product URLs, parameterized variants, filtered collection routes, regional paths, preview links, and legacy redirects. Decide which URLs are indexable and which are only navigation states.
Platform defaults do not eliminate theme, app, Markets, bundle, subscription, or headless inconsistencies. Test the customer-visible storefront and every customized purchase state.
Compare declared and observed identity
Check canonical links, redirects, internal links, sitemaps, Product.url, Offer.url, and shareable selected-variant states. A canonical tag cannot repair a checkout link that points to a different product state.
Inspect blocking and rendering
Review robots rules, meta directives, authentication, JavaScript-only facts, error responses, and content that appears only after interaction. Essential purchase facts should be available in a stable public response when practical.
Retest after routing changes
Keep fixtures for old URLs, locale switches, removed products, and variant parameters. Verify status codes and final canonical identity after every routing or platform migration.
Primary references
Need an evidence-backed repair plan?
Request a founding CommerceLint audit. You receive the affected URLs, observed evidence, repair order, and verification checklist.
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